Halloween Pack Q&A with Edvardas Sadovskis, Chief Product Officer at ICONIC21

CasinoWizard: Halloween is just around the corner, so what has ICONIC21 been cooking up for players this year?

Edvardas Sadovskis, Chief Product Officer at ICONIC21: We have put together a fairly broad Halloween collection this year, with activity across several different product areas.

On the slot side, there are two new releases. One is Capy Cauldrons, a Halloween slot built around capybaras and designed to lean heavily into the mood of the season. The second is Sugar Kingdom Halloween, which takes a much sweeter, candy-driven approach to the theme.

Beyond slots, the collection also includes new content in our other verticals, including Halloween-themed instant games and live casino tables, so the idea is to create a wider seasonal experience rather than limit Halloween to one product category.

CasinoWizard: You’ve brought slots, blackjack and a crossing game together in one carefully curated Halloween collection; many studios stick to one vertical, how successful has your approach been in doing a little bit of everything?

Edvardas Sadovskis, ICONIC21: There is always an element of risk in game development, so having several product directions is also a way of diversifying that risk. Different formats appeal to different players and different partners, and that gives the portfolio more flexibility.

There is also a very human side to it. We have talented people working across the company, and naturally they are interested in exploring different types of games rather than doing exactly the same thing all the time. That variety can be healthy creatively as well as commercially.

CasinoWizard: Ghost Road and Spooky Blackjack both put a supernatural spin on recognisable game formats; can you talk us through what players can expect from these two titles

Edvardas Sadovskis, ICONIC21:  Both titles take gameplay that players already understand and give it a distinctive Halloween personality. People embrace the season through costumes, films and entertainment, and we wanted to bring that same spirit into our portfolio, with two very different ways to enjoy it.

Ghost Road is built around a simple decision: keep going or cash out. Players guide a ghost across the road, with each successful crossing increasing the multiplier and raising the stakes of the next move. The appeal is that anticipation: do you collect the current payout, or risk another crossing for a higher one? Its animated ghost character and supernatural setting give that familiar mechanic a playful Halloween identity, while keeping the experience easy to understand.

Spooky Blackjack offers a different atmosphere. It is a seven-seat RNG blackjack game set in a cemetery at night, with eerie background sounds and a pumpkin-headed dealer. The setting takes a familiar casino table somewhere unexpected. Players get recognizable blackjack gameplay, but the surroundings, sound and dealer all contribute to the Halloween experience.

What connects the two is our approach to seasonal products: give players something timely and memorable without making them learn a complicated new game. Ghost Road delivers quick decisions and escalating tension, while Spooky Blackjack brings an atmospheric twist to a casino classic.  

CasinoWizard: For slot fans, what are the main gameplay highlights to look out for in Capy Cauldrons and Sugar Kingdom Halloween?

Edvardas Sadovskis, ICONIC21:  In Capy Cauldrons, the main idea is built around three separate features. They can be activated individually, but they can also combine with each other, and triggering them together opens the door to much larger wins.

With Sugar Kingdom Halloween, the key attraction is the multiplier potential. The game can build very large multipliers, which in turn creates the possibility of a very high maximum win.

The two games approach Halloween very differently, both visually and mechanically, which is something I particularly like about releasing them together.

CasinoWizard: Your selected live tables are also getting dressed up for Halloween; what will players notice when they take a seat during the spooky season?

Edvardas Sadovskis, ICONIC21:  Much like the Halloween treatment we’ve rolled out across the lobby, the live environment has been carefully themed to make the season feel consistent wherever players interact with the brand. It’s about creating a polished, seasonal experience that feels special for Halloween while keeping the focus firmly on the game. Inspired by the same creative direction behind our Halloween campaign, players can expect plenty of pumpkins, enchanting details and a touch of spooky magic at the tables throughout the season.

CasinoWizard: For someone discovering ICONIC21 through this collection, what does it tell them about the variety and character of your wider portfolio?

Edvardas Sadovskis, ICONIC21:  The Halloween collection shows a willingness to approach the same seasonal occasion in very different ways. Even within slots, Capy Cauldrons and Sugar Kingdom Halloween are quite different products, and we try to preserve that variety rather than make every release feel like the same game with a different skin.

CasinoWizard: Once the pumpkins have been packed away, what else can players look forward to from ICONIC21?

Edvardas Sadovskis, ICONIC21:  The next major seasonal focus is Christmas.

We are already preparing content f

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